Hi, I'm Mubashar a Performance Marketer Specialist with 5+ Years of Experience 

ABOUT ME

Performance Marketing Specialist with 5+ years of experience and $800K+ in total ad spend managed across lead generation and eCommerce businesses, driving measurable growth through Google Ads, Meta, and multi-channel paid campaigns. Have managed up to 200,000+ AED/month in ad spend consistently delivering 100+ qualified leads daily with a 50%+ lead quality rate in the competitive finance and business acquisition sector. Also proven in eCommerce — increased online sales by 40% within 1 year for a clothing brand through full-funnel paid campaigns, achieving 13x ROAS on Google and 10x ROAS on Meta. Specialized in Google Ads campaign optimization, landing page CRO, and full-funnel lead generation. Proven track record across UAE and US markets with expertise in scaling paid campaigns, reducing CPL, and maximizing ROI for high-ticket businesses.

PROFESSIONAL EXPERIENCE

Performance Marketing Specialist & Team Lead Persian Horizon — Dubai, UAE (Finance & Business Acquisition) Sept 2025 – May 2026

• Lead end-to-end paid marketing strategy across Google Ads, Meta, and LinkedIn for a high-ticket finance and business buy/sell firm

• Managed 200,000+ AED/month in total ad spend across all platforms with consistent daily delivery of 100+ leads

• Achieved 50%+ qualified lead rate through advanced audience targeting, campaign segmentation, and funnel optimization

• Increased Google Ads landing page conversion rate from 2% to 9% through CRO-focused redesign, copy optimization, and A/B testing — prioritizing lead quality over volume

• Run primarily Search campaigns on Google Ads for maximum lead quality; managed lead gen and awareness campaigns on Meta and LinkedIn

• Led and managed a team of 2 marketing professionals, overseeing daily campaign launches, performance reviews, and reporting

Digital Marketing Expert & eCommerce Manager Crystal Abaya Studio — Ajman, UAE Oct 2023 – Oct 2025

• Managed full-funnel paid campaigns across Meta, Google Ads, TikTok, and Snapchat — achieving consistent 10x ROAS on Meta, 13x ROAS on Google, 7x ROAS on TikTok

• Increased overall online sales by 40% within 1 year through strategic paid media, SEO, and conversion optimization across all channels

• Increased website conversion rate from 2% to 4% through landing page optimization and UX improvements for eCommerce

• Executed Google Shopping and Performance Max campaigns to drive consistent product sales and revenue growth

• Grew website Domain Authority from DA 9 to DA 29 through strategic SEO — ranked website to #1 position on Google for the keyword 'Abaya' within 1.5 years

• Executed targeted email and WhatsApp marketing campaigns to boost repeat purchases and customer retention

• Managed and optimized Shopify store including product uploads, theme customization, and conversion optimization

SEO Specialist EV Charger Wire — Remote, USA Sept 2022 – July 2023

• Sole SEO manager for a US-based EV products brand — handled full on-page, off-page, and technical SEO strategy

• Conducted keyword research, optimized meta elements, improved site speed and crawlability, and built high-quality backlinks

• Developed and executed SEO-focused content strategy targeting US audience keywords

• Simultaneously built and grew an affiliate blog targeting US audience from ground zero — generated 2.73K clicks and 74.7K impressions within 6 months through organic SEO and content strategy

• Implemented keyword targeting, link building, and content optimization to drive AdSense and affiliate revenue

Social Media Marketer Ewelbo — Islamabad, Pakistan Mar 2021 – Apr 2022

• Planned, launched, and optimized paid campaigns on Facebook, Instagram, and Google Ads to maximize ROI

• Optimized landing pages to improve conversion rates through data-driven UX and copy enhancements

• Implemented CRO best practices to increase user engagement and lead generation

SKILLS

Paid Advertising: Google Ads (Search, Shopping, Performance Max), Meta Ads, TikTok Ads, Snapchat Ads, LinkedIn Ads

SEO: On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, Link Building, Guest Posting, Niche Edits

CRO & Lead Generation: Landing Page Optimization, A/B Testing, Conversion Rate Optimization, Lead Funnel Design, Lead Quality Optimization

Tracking & Analytics: Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Suite, Google Search Console, Campaign Performance Tracking

Email & Messaging: Email Marketing (Mailchimp, Zoho Campaigns), WhatsApp Marketing, Campaign Automation, Lead Nurturing

Tools: Ahrefs, Semrush, Google Ads Editor, Canva, CapCut

Web & eCommerce: Shopify (Management & Optimization), WordPress (Design & Customization), Content Management

EDUCATION

Master's in Chemistry University of Wah, Pakistan — CGPA: 3.31/4.00 Aug 2015 – Jun 2017

CERTIFICATIONS

SEO Crash Course — Semrush Academy, 2023 Social Media Marketing Crash Course — Semrush Academy, 2023

MUBASHAR HASSAN Performance Marketing Specialist

+971-56-573-1714 | mubasshar009@gmail.com | Dubai, UAE | www.mubashar.online